Time was, stumbling upon websites with nauseating and migraine-inducing colour schemes was a relatively common occupational hazard. Thankfully, the World Wide technicolor Rainbow has tempered her luridness somewhat. The shift from garish flamboyance toward subtler and more concordant colour schemes is due in part to the emergence of tools to create harmonious colour schemes.
Site colours need to complement the visitor and not just each other. Our reactions to colours are instantaneous and have a profound impact on the choices we make. Colour palettes need to convey the message of the site —its nature, its mood. Yet colour meanings can vary between cultures and religions: most Asian cultures associate the colour white with mourning and death, yet in Western culture you would wear black, not white, to a funeral —unless you lived on Fantasy Island.
A current project involves redesigning the website and refining an online publishing system for a large Buddhist network. Amongst the remit-notes given to me was an explanation of the 5 Dhyani Buddha colours and how they relate to the network's activities. The colours relate to certain energies and states of mind:
- Blue: Consciousness. (application: Teaching)
- Yellow: Bestowing. (application: Finance and Donations)
- Red: Perception. (application: Contact and Community)
- Green: Impulses. (application: Karmic-Yoga, Activities)
- White: Form. (application: Building, Land, Stupa)
It reminded me that there are no hard and fast rules for colour usage: yes, it depends upon the message, but more importantly it depends upon the mindset of the user-group.